The Experience

15 YEARS OF marketing &
Innovation LEADERSHIP

My name is Sami Viitamaki, founder of Value Generator. For the past decade and more I’ve had the good fortune of leading and practicing brand innovation and modern, integrated marketing with great people at leading brands. Most recently:

  • 2022 - today BOND: Global Chief Strategy Officer

  • 2020 - 2022 Various Clients: Freelance Consultant

  • 2019 - 2020 Sullivan NYC: Managing Director

  • 2014 - 2019 Havas NYC: Executive Director

  • 2008 - 2014 TBWA\Helsinki\Global: Executive Director

I believe in two things above all else: Marketing & Innovation

First understanding markets and their needs through researching the company, its category, its customers and the audience’s culture.

Innovation creates value potential by generating new sources of customer value and revenue, and ways of delivering this value.

Marketing realizes the value potential for the brand and customers through bringing them together for a profitable value exchange.

In recent past I’ve led and co-led brand, marketing, customer experience and innovation strategies for leading brands, including:

  • Chipotle:
    Brand strategy, creative strategy, digital strategy

  • 3M:
    Creative strategy

  • Audi:
    Creative strategy

  • Nissan:
    Marketing & Customer Marketing; Brand Innovation

  • Hershey’s:
    Digital & Social Marketing; Customer Experience

  • TD Ameritrade:
    Digital & Social Marketing; Digital Transformation

  • IBM:
    Marketing & Content Marketing; Brand Innovation

  • ADP:
    Brand Strategy & Brand Launch, Content Marketing

  • Crown Castle:
    Brand, Performance Marketing, Thought Leadership

I’ve consulted numerous other brands, led and co-led new business efforts and helped develop organizations, offering and tools. I’ve also written about AI and emerging tech in design and marketing for leading publications such as VentureBeat.