The Approach

Over our 10+ years leading innovation and marketing, we’ve crafted a solid approach that’s broad, deep and scalable.

I - Discovering context

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Everything begins with discovering and understanding context through intelligence and insights across four areas:

COMPANY - How is the company, its products and its business doing? Where are the strengths and challenges?

CATEGORY - What’s happening in the category? What is the competition doing, and what threats and opportunities arise?

CUSTOMER - Who are the customers? How do they live, need, want, worry, crave and make decisions?

CULTURE - What’s happening in the culture surrounding the business, the category and the customers?

II – DEFINING OPPORTUNITY

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Once contextual understanding is built and shared, it’s time to collaboratively explore and define value opportunities:

BRAND - Define purpose, positioning and behaviors to resolve category tensions and act as a cultural force.

MARKETING - Find the white space to create distinctive, resonating messaging and media strategies.

EXPERIENCE - Plan experiences that answer customer needs and wants effectively and profitably.

INNOVATION - Unearth opportunities for truly groundbreaking initiatives and category disruption.

III – DESIGNING ACTION

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After assessing the most critical and most potent opportunities, you need to validate them through action:

DESIGN - Design prototypes and experiments for content and experiences that enrich lives, habits and culture.

BUILD - Leverage modern tools, platforms and partners for future-proof executions.

TEST - Perform A/B, conjoint and other analyses to gather feedback and validate most critical assumptions fast.

LEARN - Establish learning strategies for exploring new breakaway opportunities as well as for ongoing improvement.